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Comercial Gerdau

Commercial intelligence and dynamic pricing with AI

Machine learning models combining data to support sales strategy.

R$ 2,5M

80%

The challenge

Improve the ability to identify and capture market and consumption trends, analyzing customer and competitor behavior to generate reliable performance indicators for sales operations.

The solution

We implemented a machine learning solution with two main components: a predictive analytics layer and an optimization engine layer for operational sizing decisions. Probabilistic planning and a visual interface are the final deliverables built on these two layers, providing intelligence directly to those who make pricing and allocation decisions.

Results

  • R$ 2,5M
  • 80%

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