GenAI optimizing SEO and NCM classification in product setup

A critical bottleneck in product setup: complex systems and manual data entry made the process slow, error-prone, and difficult to scale. Strategic fields such as NCM classification, patterns, and SEO descriptions required specialized knowledge, affecting tax compliance, search visibility, and commercial performance while delaying go-to-market and overloading teams.

C&A adopted GenAI-C&A to automate product setup fields using product images, combining visual recognition with semantic understanding. Integrated with existing systems, the solution suggests NCM classifications, composition, commercial descriptions, and SEO-optimized text with high accuracy, while preserving user validation and adjustments, control, and traceability.