AI-powered conversational sales agent

A sales environment with low target attainment (65%), generic campaigns, low-engagement communications, and limited capture of cross-selling opportunities. R$ 250 million in sales campaigns and R$ 45 million in cross-selling opportunities, with limited personalization and little ability to turn data into actionable recommendations for salespeople at the point of sale.

We created CassIA, a conversational sales agent that combines WhatsApp communications, text, audio, and voice interactions, and analytical intelligence to recommend the best price, the most suitable product mix, and the incentives with the highest conversion potential to salespeople. It operates proactively and reactively, providing recommendations personalized by salesperson, customer, and sales context, answering product questions, and reinforcing campaigns. The first national use case with ElevenLabs for real-time user interaction.