The company, within the context of its Latin American operations, faced several challenges related to logistics performance analysis. Carrier management was handled manually, with data processed and stored in spreadsheets, making real-time visibility difficult. The lack of a consolidated view prevented effective analysis and fast, data-driven decision-making.
Manual processes were prone to errors, such as business rule failures and data inconsistencies, leading to delivery delays and incorrect shipments. Additionally, the lack of an automated monitoring system limited carrier performance control and slowed corrective actions.
Dojo, with its expertise in data and business intelligence solutions, proposed and implemented a series of interactive Power BI dashboards, focused on carrier performance analysis. These dashboards enabled the company to automate logistics process monitoring and make faster, well-founded decisions.
The first step was to centralize all carrier performance data in a single data repository, the Data Lake. This ensured that the information was accessible, updated, and structured to allow in-depth analysis. The solution eliminated data fragmentation and ensured information reliability, providing a solid foundation for decision-making.
Dojo’s team developed a series of interactive dashboards in Power BI, focusing on evaluating various key logistics performance indicators (KPIs), such as Lead Time, On-Time Delivery Rate, Cost per Delivery e Damage or Loss Rate. These dashboards enabled real-time tracking of carrier performance, allowing managers to identify critical areas and make immediate adjustments to logistics operations.
Each dashboard was designed to provide clear and actionable information, with easy-to-understand metrics, ensuring fast and efficient analysis.
The created dashboards automated report generation and performance data analysis, eliminating manual monitoring processes.
With the visibility provided by BI tools, the company was able to make faster decisions based on concrete data. Additionally, it was possible to implement a penalty and incentive system for carriers based on their performance, ensuring that high-performing partners were rewarded and underperforming ones were either improved or discontinued.
Through detailed analysis of carrier performance KPIs, it was possible to compare different logistics service providers. This allowed the client to renegotiate contracts, improve transportation conditions, and select carriers with the best cost-efficiency balance. The solution led to a reduction in total logistics costs by eliminating inefficiencies and choosing more effective partners.
The visibility provided by the dashboards allowed the client to quickly identify issues such as late deliveries or damages occurring during transportation. Efficiency improvements were observed in both delivery times and service quality, with a significantly lower number of logistics-related incidents. This resulted in a more positive customer experience, with greater punctuality and less need for post-delivery corrections.
Risk management was significantly improved. The ability to identify underperforming carriers, such as those with high damage rates or frequent delivery delays, enabled the company to proactively adopt corrective measures. Continuous monitoring also helped prevent ongoing partnerships with carriers that did not meet the client’s quality standards, minimizing risks associated with logistics failures and reputational damage.
By improving logistics performance and visibility over carrier operations, the company was able to offer a superior customer experience, leading to a significant increase in customer satisfaction and retention. Additionally, the company gained a competitive edge in the market, as logistics performance indicators such as OTIF (On-Time In-Full) are highly valued by large customers and business partners.
The implementation of carrier performance analysis dashboards marked a milestone in the digital transformation of our client in Latin America. The automation of logistics data collection and analysis brought tangible benefits, such as reduced operational costs, increased efficiency, improved customer satisfaction, and more effective risk management.
These dashboards not only provided a clear real-time view of logistics performance but also helped the client align its logistics operations with strategic growth and innovation objectives. The project enabled the company to make faster, more informed decisions, generating sustainable results that contributed to the continuous improvement of logistics operations and the strengthening of its competitive market position.
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